We’ve all seen the images of destruction following powerful hurricanes, and the subsequent flooding; entire neighborhoods devastated, streets awash in muddy water, and lawns littered with debris. When the landscape becomes unrecognizable, signs are a familiar and reassuring symbol of normalcy. In fact, a corporate disaster index created by a famous Southern eatery is used as a reference by FEMA (Federal Emergency Management Agency) to help determine the impact of a storm on an affected region. The healthy bounce-back of Main Street and local businesses after catastrophic weather events and natural disaster is one of the earliest indicators of how quickly an area is recovering. Residents often turn first to stores for supplies, for news about the status of their community, and for reassurance. In challenging times, your sign is more than just a way to brand your business. A once damaged sign, repaired and lit, becomes a symbol of progress. A sign can indicate that power has been restored, that business is open and that the community is on the mend. Your sign serves as a beacon of hope, signifying the town or area’s well-being and return to vigor.