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PSCO Tapping into the Power of Digital Signs

Digital signs allow you to take your message to the next level.  Digital signage is ideally suited to a number of businesses:

  • Restaurants & Retail
  • Entertainment, Sports Venues and 
  • Transportation Hubs
  • Healthcare, Education and Large Office Complexes

How can you maximize digital sign technology in your application?  What type of content can help you get the most from your signs?

Digital signage uses LED, LCD, or projection to create compelling visuals of your brand message and to vividly tell your story.  As with traditional signs, digital signage can be used to complement and support your existing marketing, like displaying your brand logo and tagline. 

 

Digital Fast Food Sign

But, digital signage can do much more and can be application-specific. 

Digital signs can inform, entertain, update and promote. They can be personal and interactive as in touchscreen technology. Or, immersive and captivating, like oversized video walls.  

Most importantly: digital signs help you close the loop! You can create a seamless, full-circle experience by linking digital sign content with your social media platforms, online video channel, your website, or even your broadcast television advertising. Tie into news articles, industry-specific reports, and financial markets. All content to keep your audience engaged.

Digital Train Schedule Map

 

Tap into the Power of Digital Sign

Digital signs are powerful marketing tools. In the restaurant and retail settings businesses use digital signs to display menus and nutritional information; merchandising depicts products and services; advertising sales and specials; to influence customers at the point of sale, or to create an atmosphere with imagery. Digital signs can give customers the ability to place orders with a touch.

Digital boards have been game-changers in sports venues, scoring points with the audience as well as advertisers. In entertainment and sports applications, digital signs can be used to show videos and motion graphics, keeping the excitement going even in between plays. They can capture and inform your audience with live streaming of news, weather, and traffic on indoor and outdoor signs. 

Using digital signage as interpretive signs in galleries, museums, and other tourist settings adds value to the guest experience, enhancing the narrative and appreciation of the settings and displays. And, as opposed to static signage, allows you the opportunity to make changes and updates, as needed. 

Digital signage gives you the flexibility to make changes by the season, week, hour, or even in real-time!  

In transportation and travel hubs digital signs can convey real-time schedules and traveler updates. Digital signs serve as wayfinding tools showing directories, maps, points of interest, and safety-related information while at the same time promoting regional attractions and landmarks.

Large campuses and building complexes like healthcare, education, and offices use digital signage not only for wayfinding and navigation but to relay day-to-day calendar information, to acknowledge and celebrate employees, organization milestones, emergency alerts, late minute notices, bulletins, or important news. 

Interactive digital signs can employ smart technology to schedule and reserve office and meeting spaces, virtual reception, and visitor check-ins.

Managing your Messaging

Digital signs give you the greatest flexibility for managing messaging and content.  

  • Digital signs can be used as part of a multi-screen system for consistent coverage in larger environments;
  • Content management systems give you the power to make changes instantly or to pre-schedule messaging for auto-updates;
  • Remotely program your signs from a SMART device.

Types of Digital Sign Installations

Digital signs fit into almost any setting and scenario.  Digital sign installations and applications are almost limitless – both indoors and out.

  • Free Standing, installed on floors or as part of a kiosk. 
  • Signs mounted on from above, on ceilings like those often seen in airports or indoor sports arenas.
  • Outdoor billboards whether freestanding or mounted on buildings or pylons.
  • Wall-mounted as in menu boards.
  • Interactive touchscreens. 
  • Video walls.

Take your messaging and your marketing to the next level with a digital sign from Philadelphia Sign!  Contact us today to speak with a sign expert.

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