WSFS awarded PSCO a signage brand conversion program for locations in the Philadelphia and South Jersey area.
Philadelphia Sign recently completed the brand conversion project of Beneficial Bank to WSFS Bank. Philadelphia Sign was awarded the WSFS program that consists of 26 locations in Philadelphia and South Jersey. Beneficial was acquired by WSFS and rebranding each of the branches was the scope with the sign family inclusion of ATM surrounds, pylons, and channels letters as the main signage items. PSCO also assisted with painting, patching and directional signage for the exterior of the bank which also included the drive-thru ATM signage. Even with a condensed timeframe for this brand conversion, we completed it on time and with minimal punch list. The Philadelphia sites were managed by our world class project management. In addition to our Project Management, our engineering team and production crew dedicated extended hours to give the project the time and attention to detail it needed for completion. It is because of their efforts, this project was a success.