Client Results
Subaru
Subaru’s Signature Signage: A Partnership For the Ages
Established in 1984, Subaru of America, Inc. (SOA) is a subsidiary of Subaru Corporation of Japan, renowned for its all-wheel-drive vehicles. The company maintains a robust network across the United States, including corporate headquarters, an assembly plant, regional offices, and over 600 dealerships.
Philadelphia Sign, a division of the PSCO Sign Group, has been a reliable partner of Subaru since the 1970s. As Subaru’s exclusive signage provider, Philadelphia Sign plays a crucial role in upholding the brand’s identity and creating a consistent customer experience.
Crafting a Consistent Brand Experience
Maintaining a strong brand image is essential for Subaru. Each dealership is outfitted with exterior and interior signage that reflects the brand’s distinctive style. The iconic “starcluster” logo, a hallmark of Subaru, is prominently featured on pylons, wall signs, and showrooms, illuminating the dealership with energy-efficient LED lighting.
Evolving with the Brand
Over the years, Subaru’s brand image has evolved, and Philadelphia Sign has been an integral partner in these transformations. By designing and creating signage that aligns with the brand’s evolving aesthetic, Philadelphia Sign helps Subaru communicate its message effectively to a changing audience.
A Commitment to Excellence
From concept to completion, Philadelphia Sign’s team of experts ensures that Subaru’s signage standards are met for every location. Dedicated account managers provide comprehensive reporting, ensuring that dealerships have a clear understanding of their current signage status and ongoing projects.
Philadelphia Sign helps Subaru strengthen its market presence by ensuring compliance with local regulations and implementing impactful branding strategies. This results in increased customer attraction, enhanced brand recognition, and a lasting positive impression.
