Client Results
Huntington Bank
A Proven Partner in Financial Brand Conversions
Philadelphia Sign, part of the PSCO Sign Group, is a proud partner to some of the nation’s leading financial institutions. Since 2009, we’ve collaborated with Huntington Bank, providing comprehensive support for their signage needs across the United States. Recently, we worked with their team on a major brand update, creating new designs and prototypes to help them confidently implement a new sign standard for their locations.
Philadelphia Sign is uniquely equipped to handle the complexities of large-scale brand conversions. We have partnered with Huntington Bank on their brand refresh and multi-state expansion, a project that has spanned more than 13 states and is still growing.
Our collaboration with Huntington Bank involves meticulous attention to detail, from creating new brand books to executing a seamless transition across a vast network of locations. With over 9,013 signs and 1,153 sites successfully completed and counting, we have a proven track record of meeting the most demanding deadlines.
Our Approach to a Seamless Brand Refresh
When Philadelphia Sign partnered with Huntington Bank for the FirstMerit conversion, we managed the exterior signage for 291 locations across Michigan, Illinois, Ohio, Pennsylvania, and Wisconsin. We handled every step of the process:
- Surveys and Planning: We surveyed all sites and created new brand books for approval.
- Fabrication and Logistics: We fabricated and installed new Huntington Bank signs, temporarily covering them until the official launch.
- Flawless Execution: Over a three-day weekend, we flawlessly unveiled the new signs, ensuring a cohesive brand presence across all locations.
More Than Just Signs: A Shared Commitment
Philadelphia Sign is proud to support Huntington Bank’s efforts to cure cancer through Pelotonia. This partnership reflects our shared commitment to community and a cause that inspires us all. Our goal is to ensure brand consistency and quick identifiability for our clients, but our mission extends beyond that. We believe in building strong relationships and supporting the communities we serve.
