Client Results
BCG
400
FT Building Height
3k+
Lbs. Exterior Letter Weight
31 ft
High-Rise Sign Width
Project Snapshot
What The Client Needed
Boston Consulting Group (BCG) needed a high-impact brand presence for its new Chicago office—one that could command attention across the city skyline while creating a cohesive experience inside the building. The project required a single partner to coordinate complex high-rise signage, glass-facade engineering, permitting, fabrication, electrical sequencing, logistics, and interior integration.
- Prominent exterior branding visible from the surrounding Chicago skyline
- Illuminated logo letters that performed from day into night
- A lower-level exterior letter set and coordinated building identification numbers
- An interior logo adapted to an existing stone veneer lobby wall
- Dedicated oversight of budget, schedule, engineering, approvals, and installation
What We Delivered
PSCO Sign Group delivered a turnkey program. The scope included:
- Three complete letter sets: a high-rise facade set, lower-level/garage set, and interior lobby set
- High-rise LED face-lit logo letters measuring 12’ 1.5″ high by 31’3.625″ wide, with a gray finish by day and brilliant white illumination at night
- Lower-level LED face-lit logo letters measuring 6’ 2.6875″ high by 16’0.75″ wide
- Interior non-illuminated fabricated channel letters measuring approximately 3’ 6″ high
- Building identification numbers as part of the exterior branding scope
- Full municipal permitting and licensed Illinois structural engineering
- A custom knife plate and mullion connection system for the glass-curtain wall
- Oversized transportation coordination, certified swing-stage installation, electrical sequencing, and jobsite safety management
- Interior logo adaptation and mounting into the existing stone veneer base
Full Project Story
BCG’s new Chicago office called for more than a prominent logo. It required a carefully engineered brand presence that could perform on an approximately 400-foot glass building and remain consistent from the skyline to the lobby. PSCO Kieffer managed the project as a full-service signage partner, bringing together design coordination, engineering, permitting, in-house fabrication, logistics, installation, and interior integration under one accountable team.
The high-rise installation presented a demanding structural challenge: mounting 12-foot illuminated letters to an all-glass curtain wall. A licensed Illinois structural engineer certified a custom knife plate and mullion connection system designed to distribute the approximately 3,200-poundcombined exterior letter load across multiple attachment points. The 31-foot-wide high-rise letter set also required oversized transportation coordination, followed by a certified swing-stage installation with electrical sequencing and safety protocols managed at height.
The completed exterior signage delivers a strong BCG presence across Chicago, with a gray daytime finish that transitions to brilliant white LED illumination after dark. At the lower level, a coordinated letter set and building identification numbers extend the brand experience across the property. Inside, the exterior logo concept was adapted into approximately 3-foot-6-inch non-illuminated channel letters and mounted on the existing stone-veneer lobby wall. The result is a cohesive, day-and-night brand presence supported by quality and precision at every stage.
Designed for Day-and-Night Visibility
- Gray finish supports daytime contrast and architectural integration.
- LED face-lit letters create a brilliant white presence after dark.
- Coordinated exterior and interior applications reinforce brand consistency.
Engineered for a Glass Curtain Wall
- Custom knife plate and mullion connections addressed the all-glass facade.
- Licensed structural engineering supported safe, code-conscious load distribution.
- Certified swing-stage installation enabled precise placement at approximately 400 feet.
One Engagement, Complete Delivery
- Project spanned across six months.
- PSCO coordinated permitting, engineering, fabrication, transportation ,electrical work, and installation.
- A dedicated, end-to-end approach kept budget, timeline, and execution aligned.
