Strategic Name Change Drives Rapid Global Rebrand for GE Aerospace

A single, strategic name change for GE Aviation—transitioning to GE Aerospace—served as the catalyst for a comprehensive and rapid global corporate identity signage rollout. This ambitious project, completed within a demanding six-month timeframe, powerfully illustrates how pivotal decisions in brand positioning necessitate meticulously planned and executed global brand implementation strategies.

When GE Aviation evolved into GE Aerospace, reflecting the broader scope of its innovative products and applications, the company recognized the critical need to visually communicate this evolution. A unified and impactful new corporate brand identity and signage program across its global footprint was essential.

PSCO Sign Group was entrusted with executing this monumental global signage rollout across numerous key sites worldwide. Operating under a strict six-month deadline, our experienced team expertly navigated the complexities of international project management. This involved seamless coordination across multiple time zones and the strategic engagement of locally-based manufacturing partners, all while upholding uncompromising standards of quality and brand consistency for every corporate sign produced and installed.

Unparalleled Expertise in Global Implementation

PSCO Sign Group’s extensive experience in international logistics, design adaptation for global manufacturing, and comprehensive project management proved invaluable. Our proprietary client portal became a central hub, providing all stakeholders—including GE Aerospace and our partners—with complete transparency and real-time visibility into the progress of each individual installation, regardless of geographic location.

Our proven process for handling large-scale implementations began with detailed individual surveys conducted at all designated international sites. Our design and engineering teams then developed precise corporate identity signage designs, specifically tailored for global manufacturing and consistent brand application. On a parallel track, our team meticulously navigated the intricacies of securing local planning permits and collaborating with local manufacturing partners, ensuring all specifications were exact. Overall, our project management teams oversaw each installation phase to ensure on-time and flawless execution.

Seamless Execution and Lasting Partnership

Our team understands the critical importance of meticulous planning and ensuring transparency for all partners managing a project site. Delivering the global implementation for GE Aerospace successfully was achieved through our deep expertise and ability to maintain consistent, transparent communication, allowing us to proactively troubleshoot any issues that could cause delays. Our teams ensured brand consistency across every sign type, at every location, achieving a powerful brand rollout for this new division. We are proud to partner with GE Aerospace for their ongoing signage needs.

Learn more about our Global Implementation Capabilities