Imagine walking into a hospital for the first time. You’re anxious, maybe even overwhelmed. Now picture being greeted by clear, welcoming signs that guide you effortlessly from the lobby to your destination. That’s the power of great wayfinding. Every hospital can achieve this level of clarity and comfort.
Wayfinding
PSCO Sign Group offers essential exterior and interior wayfinding signage and directories for educational, healthcare, or corporate-based environments.PSCO Sign Group successfully addresses complex wayfinding needs while following local codes & ADA-compliant requirements.
Wayfinding is a particular family of interior and exterior signage designed to point the way; communicate critical safety information; help users orient themselves, and aid navigation in a physical environment. Using text, graphics, and tactile signage, wayfinding can label landmarks and locations, map a route, and even identify potential dangers.
PSCO Sign Group provides a complete wayfinding solution package that can adhere to your brand identity as well as serve purpose throughout your facility to provide your visitors with the know-how as they travel to their destination.
Our team develops a sign portfolio unique to your environment. You are guided throughout the process by our expert wayfinding planners and project managers to keep to schedule for the implementation of your wayfinding solution.
Our belief is that wayfinding should serve a dual purpose: to provide directional information while reinforcing your brand image through the design aesthetic. PSCO Sign Group has a team of experts with decades of experience incorporating and perfecting the wayfinding solution specific to your location.
How Our Wayfinding Process Works
Wayfinding signage consultants help create user-friendly environments that facilitate smooth and intuitive navigation in various settings, including healthcare facilities, airports, multi-family unit complexes, public buildings, educational institutions, and public transportation systems.
PSCO Sign Group’s team of wayfinding signage consultants has a step-by-step process to create effective wayfinding systems that help people navigate their environments safely and efficiently:
1. Understanding Your Environment – We begin with a site review to assess how people move through your space and identify navigation challenges.
2. Evaluating Standards and Visual Elements – Our team reviews local codes, ADA requirements, and existing visual cues to ensure compliance and consistency.
3. Developing a Branded Wayfinding Plan – We design a system that reflects your brand identity, user needs, and the flow of your facility.
4. Coordinating Fabrication and Installation – Working with our in-house fabrication and installation teams, we deliver a complete interior and exterior signage program that blends branding and wayfinding to create a cohesive, welcoming environment.
Contact our team today if you are looking for a trusted partner to help you create effective wayfinding signage.
How Wayfinding Signage Consultants Help People Navigate Your Space
There are four types of wayfinding signs help people to navigate their environment safely and efficiently:- Directional: points visitors toward key destinations like entrances or restrooms.
- Identification: labels rooms, departments, or landmarks.
- Informational: shares useful details such as floor directories or service listings.
- Regulatory: communicates safety requirements and directional rules like “No Smoking” or “Exit Only.
Examples of Effective Wayfinding Design
Effective wayfinding signage systems combine all four types of signs to create a comprehensive and user-friendly experience. Here are a few examples of wayfinding from PSCO Sign Group projects.
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FAQs
What are the four types of wayfinding signage?
The four main types are directional, identification, informational, and regulatory — each helps guide visitors safely and efficiently through a space.
What are common wayfinding mistakes to avoid?
Inconsistent design, unclear placement, and poor color contrast can confuse visitors and weaken your overall brand experience.
How is wayfinding used in healthcare facilities?
Hospitals use wayfinding to simplify navigation, reduce stress, and improve patient and visitor flow while meeting ADA and safety standards.
What materials work best for outdoor wayfinding signage?
Weather-resistant materials like aluminum, acrylic, and high-pressure laminate offer long-lasting durability and visibility.
How can branding be integrated into wayfinding design?
Custom colors, typography, and materials can align signage with your brand identity, creating a cohesive and recognizable experience across your facility.
Branding: Interior and Exterior Signs for Business
In today’s competitive storefront landscape, grabbing attention and making a lasting impression is crucial for business success. Enter the unsung hero of branding: your signage program. Well-designed signage builds brand awareness and attracts customers.
Finding Your Way with Intentional Wayfinding Signage
If you have ever navigated a new space, such as a hospital or apartment complex, you rely on signage for a successful arrival to find your destination. January marks International Wayfinding Month, a time to acknowledge the crucial role clear signage plays in shaping user experience and business success.