Client Results
Santander
How Philadelphia Sign Supported Santander’s 332-Location Bank Sign Conversion Program
PSCO Sign Group has supported Santander for 17 years through large-scale bank branding and signage implementation. When Sovereign Bank adopted the Santander name after its acquisition, Philadelphia Sign, part of PSCO Sign Group, was selected to manage the sign conversion program across 332 locations throughout the Mid-Atlantic and New England. The project included branch signage, ATM coordination, and a wide range of branded sign elements delivered with minimal disruption to daily operations.
At a Glance
- 17-year partnership supporting Santander signage programs
- 332 locations included in the conversion program
- Mid-Atlantic and New England coverage
- ATM locations coordinated as part of the broader rollout
- Multiple branded sign types retrofitted and replaced across the portfolio
The Challenge
After acquiring Sovereign Bank, Santander needed to introduce its brand to the U.S. market through a large-scale conversion program. The project required a signage partner capable of coordinating branding updates across hundreds of locations while maintaining consistency, supporting ATM locations, and minimizing disruption to day-to-day branch operations. The scope also included a broad mix of sign types, each requiring careful planning, production, and installation management.
The Solution
Philadelphia Sign, part of PSCO Sign Group, managed the rollout from Sovereign Bank to Santander across 332 locations, coordinating the retrofit and replacement of multiple sign types throughout the portfolio.
Planning and Coordination
The project required structured planning across a large regional footprint. PSCO coordinated the conversion program throughout the Mid-Atlantic and New England, aligning schedules, site requirements, and ATM branding updates while minimizing disruption to daily branch operations.
Fabrication
PSCO produced a wide range of branded sign elements needed for the conversion, including channel letters, ATM surrounds, awnings, fascia signs, soffit bands, window signs, pylon refaces, freestanding directionals, door vinyls, wall plaques, and directories. Each element was manufactured to support brand consistency across the program.
Installation
Installation was executed across 332 locations as part of the broader conversion from Sovereign Bank to Santander. In addition to branch signage, PSCO also coordinated ATM locations, helping ensure the updated brand was implemented consistently across multiple customer touchpoints.
The Results
The result was a successful multi-location brand conversion that helped introduce Santander’s identity across the U.S. market with greater consistency and control. By managing 332 locations and associated ATM branding with minimal disruption, PSCO helped Santander complete a complex transition efficiently while reinforcing brand recognition across a large regional footprint.
An Ongoing Partnership
Over a 17-year+ partnership, PSCO Sign Group has supported Santander with signage programs designed to maintain consistency, support operational execution, and strengthen brand presence across locations. The Santander conversion program reflects PSCO’s ability to manage large banking rebrands with one turnkey team.
Frequently Asked Questions
What kind of signage work did PSCO complete for Santander?
PSCO managed Santander’s conversion from Sovereign Bank to Santander across 332 locations, including branch signage, ATM coordination, and multiple branded sign elements such as channel letters, awnings, fascia signs, window signs, pylon refaces, freestanding directionals, door vinyls, wall plaques, and directories.
How many locations were included in the Santander conversion program?
The Santander sign conversion program included 332 locations throughout the Mid-Atlantic and New England.
Did PSCO support ATM branding as part of the project?
Yes. In addition to branch signage, PSCO coordinated ATM locations as part of the broader Santander conversion program.
Why is consistency important during a bank sign conversion?
Consistency helps customers recognize the new brand across every branch and ATM location, supports trust during a transition, and ensures the updated identity is implemented clearly across all physical touchpoints.
What makes a signage partner valuable during a banking rebrand?
A strong signage partner helps financial institutions manage large-scale conversions, coordinate multiple sign types, reduce disruption during rollout, and maintain brand consistency across every location.