Regions Financial Corporation (Regions) is one of the nation’s leading full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. With a large network of retail branches, corporate offices, and high-rise locations across the South, Midwest, and Texas, maintaining a consistent, professional, and highly visible brand identity is paramount to their success and customer trust.

The Partnership: Philadelphia Sign as a Trusted Single-Source Partner

For over a decade, Philadelphia Sign, part of the PSCO Sign Group, has served as a trusted national signage partner for Regions Bank. Our extensive capabilities and dedicated team enable us to serve as their single-source partner for all exterior and interior branding needs, streamlining coordination and ensuring brand integrity across their extensive operational footprint. Our comprehensive service offerings for Regions Bank include:

New Builds and Conversions

We are an ongoing partner supporting Regions’ expansion and refresh efforts. We manage the complete signage lifecycle for:

  • New Retail Branches: Supplying and installing complete interior and exterior signage packages for newly constructed bank branches, ensuring compliance with local codes and brand specifications from day one.
  • Conversions and Rebrands: Executing comprehensive sign replacements and updates for existing locations following mergers, acquisitions, or rebranding initiatives, minimizing downtime while maximizing brand impact.

High-Profile and Complex Signage

Our expertise extends beyond standard retail branches to include complex and high-visibility projects:

  • High-Rise Signage: Managing the engineering, permitting, manufacture, and demanding installation of large-scale corporate signage atop major commercial buildings, ensuring maximum visibility for the Regions brand in key metropolitan markets.
  • Decommissioning Services: Providing professional removal and disposal of old signage during site closures or brand updates, ensuring a clean transition and adherence to environmental and local regulations.

Going Above and Beyond: Maintenance and Technology

Philadelphia Sign has incorporated a National On-Call Maintenance program into our services for Regions. Many of our long-term customers, such as Regions, desire the convenience of using a single company to coordinate the maintenance of their signs—and we deliver.

Well-maintained signage is critical to the image of our customers. We customized our service program to fit Regions’ individual needs, ensuring their branding is always “on point.”

  • Customized Service Program: Our tailored program includes scheduled inspections and rapid response to maintenance requests, preventing outages and preserving the intended impact of their investment.
  • Technology Recommendations: We leverage our comprehensive sign experience on interior and exterior signage to offer proactive recommendations based on industry demands and the latest technology. This includes recommending and implementing energy-efficient lighting upgrades and new material solutions that enhance visibility while reducing operational costs for Regions Bank.

Following Hurricane Milton, our Maintenance and Lighting team swiftly executed a detailed repair plan for the damaged Regions Bank high-rise signage in Tampa, restoring the brand’s vibrant presence in the city skyline. This commitment to going above and beyond included working under strict weekend-only restrictions and completing the repair on Sunday, which resulted in the shining sign being featured on the local evening news.

By combining national logistics, manufacturing expertise, and a dedicated maintenance program, Philadelphia Sign ensures that the Regions Bank brand remains a consistent, bright, and professional beacon for customers nationwide.

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