Hitachi

PSCO Sign Group Powers Hitachi ABB Power Grids’ Global Rebrand

When a global conglomerate like Hitachi embarks on a massive rebranding, precision and expertise are paramount. Established in 1910, Hitachi stands as a multinational conglomerate headquartered in Japan. A significant milestone in its global strategy was the acquisition of a majority stake in ABB Power Grid, leading to the formation of Hitachi ABB Power Grids. This strategic joint venture dramatically expanded Hitachi’s global footprint to approximately 470 locations across 90 countries, encompassing a diverse portfolio of owned and leased properties.

Recognizing the critical importance of a unified global brand presence, Hitachi entrusted PSCO Sign Group with the responsibility for the Americas and Middle East regions during the Hitachi ABB rebrand program. Demonstrating our expertise and capacity for large-scale deployments, PSCO Sign Group played a crucial role in the Power Grids Brand Migration, spearheading the engineering, fabrication, and installation of both interior and exterior signage programs across a significant number of locations.

PSCO Sign Group undertook comprehensive project management responsibilities for the entire sign rollout program. This encompassed a wide spectrum of critical tasks, including comprehensive site surveys, thorough sign code checks, the development of site-specific design recommendations, and securing necessary landlord and permit approvals. We expertly managed fabrication scheduling, vendor selection, shipping coordination, installation oversight, and final billing.

Leveraging our extensive experience in global brand rollouts, PSCO Sign Group’s executive leadership actively collaborated with the EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) program teams. This ensured seamless coordination and a consistent brand experience across all regions. Our proactive engagement provided invaluable resources and support, ultimately contributing to the overall success and efficiency of the rebranding initiative.

A proactive partnership with the client was a key aspect of PSCO Sign Group’s contribution, ensuring the verification and accuracy of the initial site list. Our diligence in promptly identifying and resolving information gaps was instrumental in mitigating potential delays in the early phases of the project. PSCO Sign Group implemented and managed a robust information gathering and reporting process, facilitating a comprehensive and timely exchange of crucial project status details across all relevant stakeholders.

Internally, PSCO Sign Group organized and led weekly status meetings, ensuring clear communication and proactively addressing potential roadblocks to maintain project momentum. Our team also played a vital role in compiling timely and accurate status updates for client meetings. With our proactive approach, we developed and implemented a sophisticated process to forecast potential program schedule issues, recommending effective solutions to align with the client’s ambitious timelines.

Through our approach and execution, PSCO Sign Group proved invaluable in Hitachi’s successful global brand implementation for Hitachi ABB Power Grids. We ensured a consistent and impactful brand presence across the Americas and the Middle East.

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