Client Results
Citizens Bank
How Philadelphia Sign Supported Citizens Bank’s Large-Scale Branch and ATM Conversion Programs
Philadelphia Sign, part of PSCO Sign Group, has supported Citizens Bank through large-scale signage conversion programs across multiple states. From branch rebrands to a 610-site ATM conversion, the work required coordinated project management, site surveys, permitting, manufacturing, installation, and schedule control to keep complex programs moving on time.
At a Glance
- More than 22,414 signs completed for Citizens Bank
- More than 2,454 sites supported
- Work completed across more than 15 states
- Exclusive sign company selected for a major retail banking conversion
- 610-site ATM conversion completed within 10 months
- Turnkey support including surveys, design recommendations, approvals, manufacturing, and installation
The Challenge
Citizens Bank required signage conversion support across a large and active branch network with demanding timelines and multiple program phases. After acquiring Mellon’s retail banking operations in the Mid-Atlantic region, the bank needed to complete a broad facility conversion within 12 months.
In a separate phase, another vendor struggled to keep pace with Citizens Bank’s deadlines for a 610-site ATM conversion program. The bank brought in Philadelphia Sign to help stabilize the program, improve coordination, and complete the work on schedule.
The Solution
Philadelphia Sign was selected to support Citizens Bank with a coordinated, turnkey approach that reduced uncertainty and improved schedule control. The team aligned project systems to the customer’s needs, maintained continuous communication, and responded quickly as conditions changed across the program.
Program Management and Coordination
PSCO project managers and engineers helped assess site conditions, organize the work, and bring structure to a fast-moving conversion program. Ongoing communication helped maintain visibility and reduce disruption throughout the process.
Site Surveys, Approvals, and Planning
The scope of work included site surveys, design recommendations, permit and landlord approvals. Managing these steps in coordination helped keep each location moving toward production and installation while supporting consistency across the overall program.
Manufacturing and Installation
Philadelphia Sign supported manufacturing and installation for Citizens Bank’s conversion work, delivering a high-quality signage program within the required schedule. In addition to the original conversion work, PSCO continued supporting sign improvements at existing Citizens Bank branches in the New England region.
The Results
The result was a large-scale signage conversion program delivered on time and supported by close coordination, responsive communication, and consistent execution. Philadelphia Sign helped Citizens Bank meet aggressive rollout deadlines while maintaining quality across a broad portfolio of sites.
“Success… the only way I can describe the impact of the new signs! I recognize the level of determination, dedication, and teamwork that was necessary to get this job done.”
Why Centralized Project Management Matters in a Bank Conversion Program
Large banking conversion programs often involve multiple sites, timelines, approval paths, and field conditions happening at once. Centralized project management helps reduce delays, improve communication, and maintain brand consistency as work moves from planning through installation.
What Is Included in a Bank Sign Conversion Program?
A bank sign conversion program may include site surveys, design recommendations, permit and landlord approvals, manufacturing, installation, and ongoing branch sign improvements. Managing those services through one signage partner can simplify execution and support schedule control.
What Should Banks Look for in a Signage Partner During a Conversion?
Banks planning a large conversion or rebrand often need a signage partner that can coordinate more than fabrication or installation alone. The right partner should be able to manage site evaluation, approvals, production, field execution, and ongoing communication across every location in the program.
An Ongoing Relationship
Philadelphia Sign’s work for Citizens Bank extended beyond a single conversion project. In addition to major rollout programs, PSCO has continued supporting sign improvements at existing branches, reflecting the value of a signage partner that can support both large-scale conversions and ongoing program needs.