Client Results
BCG
Bringing Brands to Life: The BCG Project
Boston Consulting Group (BCG), a leading global management consulting firm, partnered with PSCO Sign Group to brand the exterior of its new Chicago office. Our mission was to create a prominent and impactful brand presence visible across the city’s iconic skyline. PSCO Kieffer, part of the PSCO Sign Group, was selected for the fabrication and installation of a comprehensive signage solution that would reflect BCG’s prestige and market leadership.
Taking BCG to New Heights
The project included two exterior letter sets for prominent display on the building’s facade. Our team managed all engineering and permitting requirements, ensuring a seamless process from the start. The main high-rise signage featured over 12-foot-tall LED face-lit logo letters, designed with a grey finish for daytime visibility that transforms into a brilliant white at night. This maximized brand visibility around the clock.
Other exterior elements included a lower-level letter set, mirroring the same design and lighting but at a height of just over six feet. We also fabricated and installed the building identification numbers as part of the exterior branding scope.
Seamless Installation and Interior Solutions
To execute the high-rise installation, our expert team utilized a swing stage, a specialized aerial platform, to safely and securely position and mount the large-scale signage on the building’s facade. We carefully coordinated the electrical work, transportation of the large letters, and the project timeline to ensure a smooth, unified installation process.
After the exterior work was completed, we assisted with the concept for an interior sign. Originally proposed and built for the exterior, the interior logo was modified and mounted into an existing stone veneer base, creating a seamless brand experience that extends into the building’s interior.
End-to-End Management and Lasting Results
The project was a resounding success. The completed exterior signage is now a highly visible landmark in the Chicago skyline, powerfully representing the BCG brand. The end result is a cohesive brand presence prominently displayed day and night, both in the skyline and throughout the building’s interior for guests and visitors. Our ability to manage complex fabrication, high-rise installation, and interior concept development enabled us to deliver a complete branding solution for BCG’s new office.
