Strengthening Brand Consistency to Support Global Rebrand and Expansion
Channel Letters
PSCO Sign Group, the leading provider of high-quality products at competitive prices
Channel Letters can make a lasting impression on your customers.
Channel letter signs are large, durable, and can be customized to fit any style or budget. They can be used to create various effects, including floating letters, cascading letters, and rotating letters. Custom-made and illuminated in a variety of ways, channel letters can create a striking visual effect.
Channel letters can be used to create a variety of branding statements, including your business name, logo, and contact information. The mounting method is determined by local code and location criteria. Channel letters are highly visible in all weather conditions, making them a great way to attract customers and promote your business.
Build your brand today with custom-fabricated channel letters by PSCO Sign Group.
What Are the Different Types of Channel Letter Signs?
When choosing a channel letter sign, PSCO Sign Group helps create the best recommendation for your business. We consider all aspects, from local code to site location, and pull from our decades of experience in the design and installation of channel letter signs. There are a few factors to consider, including the size of the sign, the type of illumination, and the materials used. Here are a few examples of common channel letter options:
- Face-lit channel letters: These letters are illuminated from the front, so the light shines through the letters. This is the most common type of channel letter sign.
- Reverse-lit channel letters: These letters are illuminated from the back, so the light shines out from the edges of the letters. This type of sign is less common but can create a more dramatic effect.
- Open-face channel letters: These letters have no front face, so the light shines through the entire letter. This type of sign is less common but can create a modern and sleek look.
- Halo-lit channel letters: These letters are illuminated from the back but have a small halo of light around each letter. This type of sign can create a more elegant and sophisticated look.
Global Brand Consistency Starts with Multi-Brand, Multi-Location Signage
For today’s enterprise retailers, global corporations, and property operators, signage is no longer just a “facilities cost.” It’s a powerful brand asset. When you’re managing multiple brands or hundreds of sites, the stakes get even higher. Consistency isn’t just about appearances: it’s about trust, legal compliance, and maximizing your brand’s impact in every location.
How National Franchises Can Maintain Sign Consistency
Did you know that up to 70% of retail customers judge store quality by its signage? For national brands, consistent signage across hundreds of locations is a strategic imperative—your signs are powerful brand ambassadors and often the first impression customers have. Inconsistency can diminish recognition and impact your bottom line.