6 month global brand implementation
Brand Conversion Programs
We help businesses update and implement signage across multiple locations to create a consistent brand experience..
Your Brand Conversion Partner A Signage Partner that Grows With You
Whether your company is opening new locations, acquiring existing sites, or refreshing its storefront branding, PSCO Sign Group helps you plan and execute a consistent brand conversion from start to finish.
We’ve refined our project management and manufacturing processes over decades to address the unique challenges of corporate conversions. We have the resources to manage tight turn-around times and rebrand multiple locations efficiently.
Why Do Companies Rebrand?
Companies rebrand to better align their brand with their business goals, market, and customers. This can include:
- Branding update and refresh: As the market and your company evolve, your brand may need to evolve as well. A brand refresh is a practical way to modernize your brand, reflect its identity, and keep it relevant to your target audience. It can also increase customer engagement. An LED retrofit and face cleaning is one example of a refresh that can strengthen a signage program.
- Stand out from competitors: A nationwide signage rebrand can help create a consistent brand experience across all locations. Understanding which storefront signage updates are needed helps support consistency. Our project management team can provide the transparency needed to build that consistency in a strategic way based on current needs and budgets.
- Business acquisitions: When companies acquire another business, a new brand identity may be necessary to create a unified brand. Each industry may have specific requirements that shape a successful brand conversion.
Our Brand Conversion Process
Large brand conversion programs require meticulous attention to detail and coordination across multiple moving parts. Our process helps ensure every location is completed efficiently and consistently.
Whether branding hundreds or thousands of locations, you’ll have the peace of mind that comes from working with the sign industry’s most experienced brand conversion experts.
1. Define the Scope
Our in-house experts begin by defining the scope of work and developing a plan of action. We start by understanding your branding goals, locations, and project requirements.
2. Develop a Rollout Plan
Our team develops a strategic plan of action for each location, including design and budget recommendations.
3. Coordinate the Conversion
Our team manages permitting, manufacturing, and installation while keeping you informed with real-time progress reports.
4. Prioritize and Execute
For large-scale brand conversions, we provide a ranking matrix to help identify priority sites, set budgets, and determine which locations to update first.