Three Smart Sign Maintenance Strategies to Keep Your Brand Visible
Sign maintenance plays a critical role in how your business is perceived. When signs fade, flicker, or fall into disrepair, they weaken your brand presence and create a poor first impression.
A proactive sign maintenance strategy keeps your signage looking sharp, functioning reliably, and supporting your marketing goals. Below are three proven ways to maintain your signage and maximize visibility.
1. Sign Face Replacement as a High-Impact Maintenance Strategy
Over time, sign faces fade, crack, or discolor due to sun exposure, weather, and pollution. These visible flaws can make your business appear outdated or neglected.
Replacing old sign faces is one of the most effective sign maintenance tactics. It restores color, clarity, and professionalism—often without requiring a full sign replacement. In the case pictured below, the customer took the opportunity to update the branding to align with the latest standards
Why it matters: A FedEx study found that 68% of consumers believe signage reflects the quality of a business’s products or services.¹
2. LED Lighting Upgrades as Preventive Sign Maintenance
Lighting issues are among the most common sign maintenance needs. Flickering or burned-out lights reduce visibility and hurt brand credibility, especially at night.
Upgrading to LED is a smart maintenance investment. LED retrofits improve brightness, last longer, and reduce energy use by up to 80%.² Fewer outages also mean fewer service calls, lowering overall maintenance costs.
3. Routine Sign Maintenance Through Cleaning and Inspection
Even the most durable signs collect dirt, grime, and buildup over time. If left untreated, this reduces readability and shortens the life of your signage.
Routine sign maintenance that includes cleaning and visual inspections keeps signs legible and professional.
Create a schedule that includes:
- Monthly: Surface cleaning and condition check
- Quarterly: Lighting and electrical review
- Annually: Deep cleaning, structural inspection, paint touch-ups
Why Ongoing Sign Maintenance Pays Off
Neglecting sign maintenance doesn’t just affect appearances—it can lead to lost revenue and brand damage. According to the International Sign Association, businesses lose 6 to 8% of potential sales each year due to poor signage.³
Consistent upkeep shows pride in your brand and helps customers locate and trust your business.
Sources
1. FedEx Office, “What’s Your Sign?” consumer study, 2012
2. U.S. Department of Energy, “Solid-State Lighting Basics,” energy.gov
3. International Sign Association, “Value of On-Premise Signage,” sign.org
Talk to PSCO Sign Group About Your Sign Maintenance Plan
Your signage is a long-term investment, and regular sign maintenance protects that investment.
Whether you need face replacement, lighting repair, or a full maintenance schedule, PSCO Sign Group can help.
Contact us to start building a custom sign maintenance strategy tailored to your brand.
Frequently Asked Questions
What is sign maintenance and why is it important?
Sign maintenance includes cleaning, lighting repair, inspections, and replacement services to keep signage functional and brand-accurate.
How often should business signage be serviced?
Monthly cleanings, quarterly electrical checks, and annual deep inspections are recommended to extend lifespan and performance.
What are the benefits of LED upgrades in sign maintenance?
LED retrofits improve visibility, lower energy use, and reduce how often lighting issues need attention.
What does a full sign maintenance plan include?
A complete plan covers surface cleaning, light replacement, structural checks, and sign face updates.