Restaurant Signage Has the Power to Engage Customers from the Curbside to the Tableside
Whether looking for a fast food fix or seeking a global culinary experience, restaurant signage can engage customers from the curbside to the table. Signs are your first contact with potential customers, and often the very first impression of your brand. That impression can decide if they step inside or keep walking.
Why Restaurant Signage Matters More Than Ever
The primary purpose of any restaurant signage is to identify your business, direct customers to your door, and communicate your brand message. Years ago, a sign stating “EAT HERE” was enough to get customers into the door of a restaurant. Not anymore. With competition everywhere, restaurants need bold, creative signage that is clear, inviting, and persuasive.
Your Sign Your Brand
The best example of the power of restaurant signage is at national chain eateries, where the signs are as iconic as the brand story. Think of a sweet red-headed girl, olive branches, or a red lobster. These instantly recognizable signs trigger brand recognition and ones’ appetite.
Signs bring an emotional connection to the brand. In addition to exterior restaurant signage, Interior signage such as large-scale graphics, digital signs, and menu boards come into play at the point of sale to entice diners when ordering. And there’s a clear financial benefit as well. For example, Wendy’s restaurants employing digital signs have seen a sales improvement of 12 to 13 percent over locations that don’t.
Setting the Mood with Interior Signage
Interior signage does more than decorate. It sets the stage, reinforces your theme, and influences how guests experience your brand. Make your offerings hard to resist with oversized graphics that spark cravings, and design menu boards that highlight your bestsellers instead of just listing prices. Even wayfinding signs, when aligned with your brand palette, add polish and improve customer perception.
Entertain and Engage with Digital Signage
Digital signs have gone from novelty to standard. Restaurants now utilize digital signage to engage, entertain, and connect with guests in real time. Digital signs can promote specials, seasonal menu changes, or updates to the daily menu. A digital sign can also be a powerful marketing tool, advertising upcoming community events, fundraisers, or specially themed meals. Because of the ability to make instant changes, digital signs allow you to celebrate a guest’s special occasion by easily creating a personalized greeting. Employing a digital sign to draw customers’ attention and provide entertainment, or even showing estimated wait times, can cut perceived wait times by up to 35%.
PSCO Sign Group – Experts in Restaurant Signage
When it comes to crafting restaurant signage, few companies can match the expertise of PSCO Sign Group. We can design a unique portfolio of signs customized for your establishment. We are leaders in restaurant signage and have a national presence to accommodate your growing needs. Contact us to discuss our menu of signs!
PSCO Sign Group
Restaurant Signage Offerings:
- Interior & Exterior Signage, Awnings, and Architectural signage
- LED Signs
- Large format printed graphics
- Digital Signage
- Menu boards
- Directionals & Wayfinding