461 Sites, 37 Countries: Global Rebrand for Johnson Controls

Johnson Controls partnered with PSCO Sign Group to execute its global rebrand, a comprehensive conversion initiative spanning 461 locations across 37 countries, rolled out in twelve strategic phases. This ambitious project aimed to not only update the company’s visual identity but also to resolve pre-existing issues related to outdated and visually unappealing signage.

Our global implementation process began with PSCO Sign Group’s team undertaking a thorough effort to understand the scope of the Johnson Controls project. Following this initial assessment, PSCO Sign Group’s team strategically selected global partners from their established network to determine each region’s most effective implementation strategy.

Our in-house PSCO designers and engineers collaborated closely with Johnson Controls to develop comprehensive new signage standards that accurately reflect the revitalized brand. During this process, PSCO engineers meticulously analyzed and rectified the existing issues with the illumination of Johnson Controls’ signage, incorporating these improvements into the new sign standards. This ensured the new branding would be visually impactful and well-lit across all locations, day and night. The updated standards also included revised designs for various applications, including directional signage and prominent totem signs.

A dedicated PSCO Sign Group global team lead managed the entire process for a seamless implementation. This centralized management approach ensured the project progressed effectively, with stringent quality controls at every stage, from maintaining brand compliance to adhering to the designated timeline.

To guarantee brand consistency, superior quality, and alignment with Johnson Controls’ vision, PSCO Sign Group conducted rigorous prototype reviews across key regions, including the US, Europe, and China. This meticulous process ensured that the final signage would not only meet but exceed the client’s expectations for visual impact and durability.

Throughout the program, our team demonstrated exceptional agility in managing unforeseen complexities, including the addition of high-profile locations with demanding timelines. Our project management and manufacturing teams rapidly adapted to incorporate these new sites, including challenging high-rise installations, without compromising the overall schedule or quality standards.

Leveraging our extensive experience in global brand implementations, PSCO Sign Group ensured the Johnson Controls conversion was completed on time and to the highest standards of quality and precision. The successful outcome of this large-scale project is evident today, with Johnson Controls’ vibrant new brand logo prominently displayed across its global network.

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