Global Brand Implementation for Dell EMC spanning across 209 Locations Across 61 Countries

The merger of two industry giants, Dell and EMC, necessitated a comprehensive global rebrand across their extensive network of facilities. This undertaking required a consistent and impactful visual identity to reflect the newly formed Dell EMC. A unique aspect of this project was the absence of a dedicated design firm. Therefore, translating the updated logo and brand guidelines into tangible signage standards fell directly to PSCO Sign Group. The project demanded not only design expertise and prototyping capabilities but also exceptional project management and logistical coordination to ensure seamless implementation across diverse international locations.

For the Dell EMC project, PSCO Sign Group brings a proven track record of successfully managing the intricacies of global brand rollouts. Our approach for this initiative is built upon:

• Direct Client Collaboration: In the absence of a design firm, our team worked directly with Dell EMC stakeholders. This involved a deep understanding of their updated logo, material specifications, and overall brand vision. Our collaborative approach ensured a cost-effective design solution that met their precise requirements.
• Comprehensive Prototyping: To guarantee the accurate realization of the updated brand in physical form, PSCO Sign Group meticulously prototyped all major sign types within the Dell EMC family. This critical step allowed for thorough review and approval, ensuring the final signage aligned perfectly with the intended brand aesthetic and quality standards.
• Global Project Management and Coordination: Implementing a rebrand across 209 locations in 61 countries presents significant logistical challenges. Our established global partners and experienced project management team were instrumental in orchestrating the entire process. This included managing manufacturing across different regions, coordinating shipping and installation, and ensuring consistent brand execution worldwide.
• Adaptability and Client-Centric Solutions: During the implementation phase, the geographically dispersed nature of Dell EMC’s key stakeholders occasionally led to communication delays. Recognizing this, PSCO Sign Group proactively adapted its operational approach. We implemented a 24/7 online client portal, providing stakeholders with real-time access to project information, progress updates, and documentation. Furthermore, our team demonstrated exceptional flexibility by adjusting schedules to accommodate different time zones, ensuring seamless communication and keeping the project on track. This commitment to client needs and proactive problem-solving was crucial to the project’s success.

PSCO Sign Group successfully managed and executed the global rebrand for Dell EMC, delivering consistent and high-quality signage across all 209 locations. Our expertise in direct client collaboration, comprehensive prototyping, and robust global project management ensured the seamless transition to the new Dell EMC brand identity. By prioritizing clear communication, implementing adaptable solutions, and leveraging our global network, we effectively navigated the complexities of this large-scale international project. The result was a unified and impactful brand presence for Dell EMC worldwide, reinforcing their position as a leading technology solutions provider.

Learn more about our Global Implementation Capabilities