Client Results
Huntington Bank
How Philadelphia Sign Supports Huntington Bank’s Multi-State Signage Conversion and Expansion Program
Philadelphia Sign, part of PSCO Sign Group, has supported Huntington Bank through large-scale signage conversion and expansion programs across multiple markets. From branch rebrands and corporate locations to high-profile destinations and decommissioning work, the program requires coordinated planning, permitting, fabrication, installation, and schedule management across a growing footprint.
At a Glance
- 404 branch locations to rebrand signage across Colorado, Illinois, Michigan, Minnesota, Ohio, and Wisconsin
- 15 corporate locations to rebrand signage across Illinois, Michigan, Minnesota, North Dakota, Ohio, and Wisconsin
- 5 high-profile locations to rebrand, including University of Minnesota Football Stadium, Mall of America, Detroit high-rise ground-up build, Detroit Convention Center, and Cleveland Convention Center
- 91 sites decommissioned across Illinois, Michigan, and Ohio
- 24 locations to rebrand signage across Dallas/Fort Worth, Texas
- Program totals continue to grow as the Cadence Bank conversion remains in progress
The Challenge
Huntington Bank’s growth and brand conversion efforts require more than replacing signs at individual branches. The program spans retail branches, corporate sites, destination environments, decommissioning work, and high-profile locations across multiple states, each with its own site conditions, municipal requirements, scheduling demands, and brand standards.
As the Cadence Bank conversion continues, the program remains active and expanding. That requires a signage partner that can manage changing scope, maintain consistency across markets, and support multiple project types at once without losing control of schedule or execution quality.
The Solution
Philadelphia Sign supports Huntington Bank with a coordinated, turnkey approach built for large-scale banking signage programs. The work includes planning, site evaluation, permitting coordination, fabrication, installation, and decommissioning support across a broad and evolving footprint.
Branch and Corporate Rebrands
The program includes signage rebrands for hundreds of branch locations and multiple corporate facilities. Managing this work through one partner helps maintain brand consistency while simplifying coordination across jurisdictions, schedules, and location types.
High-Profile and Complex Locations
In addition to traditional branch environments, the Huntington program includes high-profile signage conversions at major public and commercial destinations. These projects require close coordination, technical planning, and execution strategies tailored to more visible and complex environments.
Decommissioning and Transition Support
As locations are updated or transitioned, PSCO also supports site decommissioning to help maintain a clean handoff and alignment with property and local requirements. This includes branch decommissions as well as complex site transitions tied to broader conversion activity.
Ongoing Program Growth
Because the Cadence Bank conversion is still underway, the scope of the Huntington program continues to expand. Philadelphia Sign’s role includes supporting this continued rollout with the structure and flexibility needed to manage an active, multi-state conversion program over time.
The Results
Philadelphia Sign has supported Huntington Bank with a growing signage conversion program spanning branch, corporate, high-profile, and decommissioning work across multiple states. The result is a coordinated signage effort designed to help Huntington maintain brand consistency while managing expansion and conversion activity across a large footprint.
Why Multi-State Bank Conversions Require Centralized Coordination
Large banking conversions often involve more than one type of site, more than one market, and more than one workstream happening at the same time. Centralized project management helps maintain visibility, improve scheduling, and keep brand standards consistent across branches, corporate locations, and complex public-facing environments.
What Types of Locations Are Included in a Bank Signage Conversion Program?
A banking conversion program may include retail branches, corporate offices, high-rise buildings, convention centers, stadiums, and other high-profile destinations. It may also include decommissioning work as legacy locations are removed, updated, or transitioned during a broader rollout.
What Should Banks Look for in a Signage Partner During an Active Conversion Program?
Banks with active conversion programs need a signage partner that can manage more than fabrication or installation alone. The right partner should be able to coordinate planning, permitting, manufacturing, installation, decommissioning, and ongoing program changes while maintaining schedule control and brand consistency across every location.
An Ongoing Partnership
Philadelphia Sign’s work with Huntington Bank reflects the value of a signage partner that can support both long-term brand consistency and active conversion growth. As the Cadence Bank conversion continues, the reach of the program is still expanding across branches, corporate sites, and high-profile environments.