PSCO Sign Group Drives Global Brand Implementation for Hitachi ABB Power Grids

Established in 1910, Hitachi stands as a multinational conglomerate headquartered in Japan. A significant milestone in its global strategy was the recent acquisition of a majority stake in ABB Power Grid, leading to the formation of Hitachi ABB Power Grids. This strategic joint venture dramatically expanded Hitachi’s global footprint to approximately 470 locations across 90 countries, encompassing a diverse portfolio of owned and leased properties.

Recognizing the critical importance of a unified global brand presence, Hitachi entrusted PSCO Sign Group with the responsibility for the Americas and Middle East regions during the Hitachi ABB rebrand program. Demonstrating our expertise and capacity for large-scale deployments, PSCO Sign Group played a crucial role in the Power Grids Brand Migration, spearheading the engineering, fabrication, and installation of both interior and exterior signage programs across a significant number of locations, primarily focusing on the United States (54) and Canada (18).

PSCO Sign Group’s involvement extended beyond mere execution. We assumed comprehensive project management responsibilities for the entire sign program. This encompassed a wide spectrum of critical tasks, including meticulous site surveys, thorough sign code checks, the development of effective design recommendations, and the crucial step of securing necessary landlord and permit approvals. Furthermore, PSCO Sign Group expertly managed the complexities of fabrication scheduling, strategic vendor partner selection, efficient shipping coordination, meticulous installation oversight, and accurate final billing.

Leveraging our extensive experience in global brand rollouts, PSCO Sign Group’s executive leadership actively collaborated with the EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) program teams. This ensured seamless coordination and a consistent brand experience across all global regions. Our proactive engagement provided invaluable resources and support to both Hitachi and VIM, directly contributing to the overall success and efficiency of the rebranding initiative.

A key aspect of PSCO Sign Group’s contribution involved a proactive partnership with the client to ensure the accuracy and completeness of the initial site list. Our diligence in promptly identifying and resolving information gaps was instrumental in mitigating potential delays in the early phases of the project. Moreover, PSCO Sign Group implemented and managed a robust information gathering and reporting process, facilitating a comprehensive and timely exchange of crucial project status details across all relevant stakeholders.

Internally, PSCO Sign Group organized and led weekly status meetings, fostering clear communication and proactively addressing potential roadblocks to maintain project momentum. Our team also played a vital role in compiling timely and accurate status updates required for periodic client meetings. Going beyond reactive management, PSCO Sign Group developed and implemented a sophisticated process to forecast potential program schedule issues, proactively recommending effective solutions to ensure alignment with the client’s ambitious timelines.

Through our comprehensive approach, meticulous execution, and proactive problem-solving, PSCO Sign Group proved invaluable in Hitachi’s successful global brand implementation for Hitachi ABB Power Grids, ensuring a consistent and impactful brand presence across the Americas and the Middle East.

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